To achieve top 10 search results your site should follow these general rules.

• Search engine friendly web design is a must
• Flash web sites can't be read by search engines
• Java script navigation should be avoided or used as secondary navigation.
• Conduct extensive keyword research and include it in your content
• Build back links aka inbound links to your site to help build Page Rank (PR) and improve search results
• Relevance, strive to make your site the most relevant to its keywords in the search engine index
• Black hat, never employ deceitful methods to fool search engines or visitors.