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Search Engine Optimization

Search Engine Optimization IndiaMost companies think of Search Engine Optimization to improve their search engine rankings as being such a skilled task that, without putting a great deal of time and effort into it, it is simply away from their capabilities. Wrong! Yes, improving search engine rankings in competitive topic areas does require a good deal of knowledge and expertise and search engine optimization experts are needed, but most websites aren't in very competitive areas. Many of them can achieve top rankings by applying just the search engine optimization basics.

Search engine optimization is the process of achieving top rankings in the search engines for a website's most appropriate search terms. The most appropriate search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that search engine optimization targets.

The first step is to choose the most suitable search terms for your website. Then allocate one or two of them to each suitable page within the website. One search term per page is preferable, but two per page is not so bad. Sometimes it is useful to split a largish page that covers several closely related topics or several aspects of a topic, into two or more smaller pages so that a different search term can be targeted on each of them. Matching search terms to a page's content is essential.

NOTE: smaller pages are better than larger ones because it is easier to target a search term when there is less text on the page to dilute the focus.