What is Ethical SEO? (Aka: "White Hat SEO")
Ethical search engine optimization, in short:, is to follow guidelines and accepted standards to search engine optimize a web site. Which means we don't use any tricks or cheats that are sometime employed by "Black hat" practitioners. The end result of Ethical or "White Hat SEO" is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms. Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories. White Hat Optimization is the only way to go, don't take the risk of having your site banned.

Ethical search engine optimization, aka White Hat, means, we will never knowingly engage in any practice that is known to be un-ethical (Black Hat), or meant to deceive search engines, site visitors, or our customers. Any: page, site or web traffic we develop will be done in accordance with the guideline above.

Beware of black hat firms, who use deception to fool search engines, visitors, and maybe even you. Use of black hat techniques can result in your site being penalized, de-listed or banned outright from search engines index.

Black Hat Risks
Black hat techniques were blamed for automaker BMW.de site being banned from Google, due to “doorway pages”, designed for search engine bots or spiders, visitors were redirected to a different page.
This is clear violation, of the spirit of Google's guidelines and BMW suffered the consequences.

We will refund 100% of your money paid for any page found to be in clear violation of guidelines in place at the time the page, or site was developed. (Limited to the total amount of our invoice)

This is a voluntary guarantee, and demonstrates our commitment to honesty, Ethical Search Engine Optimization Standards and protection of your valued domain name.

Ethical not only applies to our search engine optimization techniques,
but our business practices as well