1. Do craft new content
Search engines are well known for penalizing a website for publishing duplicate content. As the stealing of content are growing and availability of checking tools such as Copyscape, marketers have become alert. Among all the search engines yahoo is considered to be the harshest with regards to this punishment. Add new content to your website which help you to penetrate visitor interest and also reliability with the search engines.
2. Do take Benefits of Google Analytics
2009 was the year when web analytics gained impetus. Google analytics came up with modern techniques and intelligence report features which revolutionized free analytical tools. Companies know that benefits of using web analytical tools to pull out their significant data. Execute Google analytics to analyze data and build a 2010 plan to increase traffic and rates of conversion.
3. Do Perform Competitive Intelligence
Before implementing the search engine optimization program on your website, go ahead and visit the competing websites at the top of major search engines.
Evaluate these type of questions.
A. How many websites are competing for the same keyword?
B. How old are the websites in top search engine results pages?
C. How many back links do the top ranking websites list?
D. What type of social media is used by the competing sites?
4. Don’t Link to Low Quality Websites
Link building is a very essential phase of search engine optimization. Search engines will reflect on the number of incoming links to a website as a signal of their popularity and give them priority rankings.many beginners however not realize that links from authoritative and quality websites are importantand they mistakenly link to a low quality website for higher ranking. The approach can effect the reliability of the website to go downward with search engines and in some cases the website may get prohibited.
5. Do Maintain a standardized URL Structure
It is very much essential to maintain the uniformity of your website, if your website is dynamic then you need to modify the URL structure of the Web pages this helps search bots understand which page it is indexing. Its very simple to maintain the URL structure in dynamic websites. Blogging platforms like Word press provide an option for permalinks. Customized dynamic websites can use URL rewrite in the .htaccess file for the same.
6. Do Include Long Tail Keywords
There are millions of websites that competing for short tail keywords, it can take more than six months to be ranked in the top 20 for a competitive keyword. Now the long tail key words come in practice. Long tail keywords are more particular and can contain the name of specific product, brand or city. The rate of conversion of long keywords better and best in comparison of short tail key words.Do include keywords in the title tags.
7. Do Target the Correct Keywords
Many optimizers even the experts of SEO are not able to choose the right keywords it’s a well known mistake that every optimizers do it. Selection of a right keywords can raise or decrease traffic to your SEO campaign. Marketers select that type of keywords which are illustrative , but the normal searcher does not think in those same keyword terms. A first-class keyword suggestion aid, for example the Google search-based keyword tool, will help you find keywords that are appropriate for your site.
8. Do Implement a Robots.txt File
The most vital reason for using a robots.txt file is to increase control over the data indexed by the search bots.Implement a Robots.txt file only when you want to prevent unwanted web pages from being indexed. A robots.txt file is always placed in the root folder of the website where the search bots can access it easily.
10. Don’t Use Flash for SEO
Flash websites are very eye-catching, but search engines cannot read or index this type of content. If it is impossible to avoid a Flash-centric website and you need search engines to index it, you will have to offer an html version too. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.