Posts Tagged ‘SEO Company India’

Google Search Tricks and Tips

Tuesday, June 15th, 2010

Online Marketing Strategies

Tuesday, June 8th, 2010

Off Page Optimization guidelines

Thursday, April 8th, 2010

Today off page SEO technique that allows you to (a) secure a precise keyword in the SERPs as well as (b) promote keyword stemming naturally over time.

When you consider the ranking factors that influence a website on a page by page basis, search engines have to parse millions of pages to sift through the bag of words and assign relevance through an advanced grading system.

Based on the signals search engines deem significant from within the site and from other sites, they apply a grade, much like an “SEO score” or “optimization score” to pages that exhibit certain tendencies. Based on those tendencies they then determine where that page ranks in contention to other websites and pages contained in the index.

When a search query is conducted in a search engine search bar, the search engine puts its internal dynamo to work in a serious game of concentration to sift and sort through the index and match that search query to the most relevant document from an alarming number of online documents/pages.

The algorithms and binary sorting mechanism has to determine which website or web page has enough authority, relevance or combination of on page and off page SEO factors to cycle a competitors’ page to the side and elevate the page with the highest significance into the ranking results.

This happens every time a search is conducted, where the query retrieves a match from the index/ repository. So, what are some of the signals search engines use to assign a higher degree of relevance to those documents in the repository? The answer is co-occurrence and citation, hence the higher correlation your pages have within that context, the more significant they appear to the sorting mechanism/algorithm.

1)          Accessibility – Can Crawlers Access your Pages?

2)          Does the On Page and Off Page Optimization Reinforce Integrity?

3)          Consolidation – Is there a Clear Champion/Preferred Landing Page?

Search engine optimization is a collection of multiple layers and processes all united for a common goal. Depending on how coherent the layers are implemented as well as how you use indicators to aid search engines in categorizing your content in order of importance also determines just how reciprocal they are when it comes to assigning a higher relevance score / relevance signal to your pages.

1: Put your most excellent page promote – Help crawlers find your content with sitemaps or relevant internal links. Make sure your URL strings are not full of dynamically generated garbage and try to keep the naming conventions for your pages, the titles and descriptions as relevant and succinct as possible to impress the search engine spiders. They have a memory (at least the repository does) so, your first impression can typecast your page, so, better to have all of the right ingredients and recipes in place so you don’t have to go back and try to convince them later that it was not your original intent.

2: Create an relevance using a preferred landing page – Don’t try to make one page rank for everything, just create a specific page that would be the most relevant page a visitor should see for that keyword, then add a singular, plural and few synonyms to the page, title or meta description to augment relevance for that core phrase or keyword”.

Then, link to that page from subordinate/supporting pages to reinforce the path of least resistance for search engines to find it.

3: Help search engines find out the page – You do this by diversification of off page factors. For example, you can cement relevance from (1) using diverse array of IP addresses to build back links (links from other sites) and (2) diversify the anchor text that have your main shingle in the linked/anchor text that refer to your page.

Does the off page reputation augment or reinforce shingle variation or diffuse it? if you are trying to rank for the keyword SEO company for example, then you do not just want to have back links from other pages with the anchor text SEO company, you need to mix it up so you do not penalize your site.

How to boost the Conversion Rate of Your Website

Tuesday, March 23rd, 2010

Conversion rate is the most imperative web metric in a profitable website. Conversions lead to sales, and sales leads to profits; this is why a good conversion rate is essential for long term business success. Yet this important web metric is often the hardest to figure out. SEO company India often ignore it, and leave it to the website owner to determine. This is not good, because SEO should not only be about increasing traffic from rankings; instead, a good SEO should also pay attention to the conversion rate.

Website owners often lack SEO and web marketing skills, and therefore find it hard to solve conversion-related problems. Even if the website has high traffic because of good rankings in organic search engines, a poor conversion rate alone can turn a good ranking/traffic success into a failure. How many SEO clients  complain of failing to achieve a reasonable ROI after an SEO campaign?

This tutorial aims to educate any website owners experiencing a problem with a low and unacceptable conversion rate. By following the techniques illustrated in this tutorial, any webmaster or web site owner can increase conversion rates without diving into highly technical details or spending thousands by hiring a consultant.

The conversion rate is defined as:

Conversion rate (measured in %) = Number of Successes / Total number of website unique visitors

The “number of successes” depends on the specific online enterprise. For an online bookstore, it may mean the number of books sold in a given month. For an e-commerce website selling movie downloads, it may mean the number of movie downloads the site experiences in the entire month.

You should define what constitutes a “success” for your website. By obviously and objectively defining a success, the conversion rate problem maybe easier to solve.

ConversionIncrease

How much conversion is sufficient?

One of the most frequently asked questions is “How high of a conversion rate is considered OK?” The best answer is that your conversion rate should be high enough for your venture to stay profitable. It can only be 1% or 3%, or you may need a 20% conversion rate to be profitable.

Of course the higher the rate you actually achieve, the better, but a zero conversion rate is definitely not good. Think carefully about your conversion rate if you believe it is an issue, because it is often NOT the real problem. See this financial equation:

Total $ profit in month = Total sales in month – Total operating cost

Where:

Total sales in month = Total unique visitors x Conversion rate x Average dollars per sale

If you are believe that a low conversion rate causes you to have a low profit every month, it might not be the real problem. No matter how high your conversion rate, IF:

Your total number of unique visitors is extremely low, you might not get a profitable number of conversions. You might need to review your targeted keywords, or your website may lack the content to attract long tail traffic. Consider adding content on a periodic basis.

  • You are pricing your goods too low compared to what is considered profitable and competitive, you are going to have a problem making a profit. Consider looking at how your competitors price the item and decide on the most competitive pricing, not necessarily aiming for the bottom.

You have an extremely high operating cost, it’s going to eat into your profits. Consider looking at your expenses and double checking the real value before you spend money on something for your business. Is it really a good financial decision to go for dedicated hosting at the early stage of your business? Do you really need to spend money on a monthly office rental, or can you use your home? These basic questions are easier to solve than the real website conversion rate problem because these are non-technical questions which most website owners can handle, and the financial savings can increase the overall website profit.

Matt Cutts Live: Caffeine Isn’t & Caffeine Not Related To Site Speed

Saturday, March 6th, 2010

“Caffeine is not live,” Matt Cutts told -

It still only running on one data center, Cutts said. “There’s nothing wrong.” Google is just making sure everything is good. It would roll out in the next weeks and months he said, and he made a personal guess that the next data center would be European.

Matt also said, Caffeine is “completely independent” of Google “looking at site speed as a signal.”

On the issue of site speed, Matt says you shouldn’t sweat it for SEO. Google is “always going to care first and foremost about quality,” he said. If everything else was the same for two sites, site speed could make the difference. But site speed is not something to stress about for SEO, he said. It’s far more important from a user point of view, Matt said.

Other highlights:

“Social isn’t going to replace SEO,” Matt said, it’s “just another quiver in the bow.” Social does mean ranking in the search engines is less important, though, if you can drive a lot of traffic from social sites.

And we can all rest easier for our reputations. Matt said: “SEO is not evil. SEO is not a crime. SEO is not bad.”

Pay Per Click

Saturday, February 6th, 2010

Pay per Click (PPC) is a support method offered by Search Engines in which an advertiser pays for each click on their advert. PPC adverts can be displayed on Search Engine results pages and content websites.

Search engine result pages are the result pages where a user has searched for a specific keyword and is delivered a page listing relevant PPC adverts that sit alongside the Organic Search results. Content targeting refers to PPC adverts being displayed on content pages.

PPC adverts are most often displayed at the top, bottom and right-hand side of the SERPs. The position of the advert on the page is determined by a bidding system.

Though bidding higher amounts of money will normally result in a higher position, some Search Engines consider several aspects in the ranking of adverts. Google, for example uses a “excellence gain” which considers the click-through rate (CTR) of your advert as well as the relevance of your ad text to both the keywords and your website’s landing page. The “excellence gain” also helps Google determine your cost per click (CPC). The less relevant your advert and landing page are, the more you will have to pay to display that advert in a high position.

The order price for the keyword is also highly variable. General keywords like “car rental” are more expensive and will generate more impressions than a specific keyword phrase like “cheap rental car in cape town”. As more and more companies adopt PPC marketing, keyword bidding prices are increasing and advert positioning is becoming more competitive. Therefore it is important to focus your budget on attracting the right type of people to your site by outlining a clear PPC strategy.

Social Media Optimization

Friday, February 5th, 2010

Social Media Optimization is an internet marketing technique that involves a number of methods to support the website, service, product on social search engines. Social Media Optimization is also associated with search engine marketing but the difference is that its main focus is to drive traffic from different sources.

Social Media Optimization promotes social communication among guests of different websites. Social Media Optimization is all about to discover original ways, using creative tools so that that content of the website can be easily located by visitors. It helps in improving the link building structure of the website and thus it increases the online presence.

Here are some effective ways to apply Social Media optimization:-

1) We can do photo sharing as it’s also an effective way to involve people in the online business.
2) We can increase back links to the website by writing high quality contents and blogs.
3) We can do this by exchanging links with some high ranked websites so as to gain the popularity of the website.
4) RSS feeds are also an excellent method to optimize blog and to update the visitors about the online business.

Social Media Optimization uses the technology of Web 2.0 and forms some group to share information. The main reason is to optimize the pages to help them to connect with various online communities. Finally we can say that Social Media Optimization is a set of methods to generate publicity through social media, online communities and also through some websites.