Posts Tagged ‘SEO Company India’

What Are SEO Tactics

Wednesday, June 30th, 2010

There are different SEO webmasters and SEO companies, all the same goal – to get top rankings in search engines and to drive massive traffic to your website by focusing on implementation strategy are lots. There are many hypotheses and how the search engines actually work and how it views personal websites and ranks them according to their degree of relevance and importance on the proven principles for this particular keyword.
The right SEO strategy or break a particular website, it should be of prime importance to administer the correct SEO techniques to be able to secure top rankings on search engines can. If you are confused by information overload around you and the most important and effective SEO tactics possible to hone in on desired results you want to give you the most important and powerful people around here are 5.

Keyword Density:

The correct keyword density to ensure the engine is highly relevant to the keywords you are targeting as its page views. It is important to make the right amount of keywords and stuff it would certainly raise a red flag and Google and other search engines penalize sites as to cause the whole page with those keywords do not. You will only get poor rankings also can be penalized and your site search engine, which results in it being indexed and de-listing to remove banned.

Bad Content:

A poorly written search engine is smart enough to search before you even begin to achieve high rankings on search engines, high quality, fresh and original content is the hallmark of a good material to begin with. Plagiarism is a big issue since the content and duplicate content just to be penalized when competing against other sites with fresh content, it is the best time and money on excellent quality fresh and relevant content that search engines and go spend your visitors can enjoy.

LSI:

This is a new concept that an Internet marketer who promotes the idea of latent semantic indexing in search engine was coined by gaining high rankings is considered. It is still a controversial issue and there are as many criminals as well as about its effectiveness are skeptics. With the main keyword you want to optimize the inclusion of relevant and related keywords deals with the LSI.

Title and Tags:

Page title keywords and keyword pages used as tags should reflect well-chosen should embody. Some research and studies on its part is required. Keyword in the title should be used only once and then repeated again on the relevant tags, H1 tags, H2 tags and meta tags as well.

Backlink:

The number of backlinks to the site refers to links pointing back. Backlink can be a text which you think are keyword targeted anchor hyperlink. It is an all-too plain old hyperlinks which does not inspire any form of anchor text may be.

These are still the most effective SEO strategy into a search engine to dramatically boost your ranking can apply.

Chooserank is a leading SEO Company in India and is professionally managed. Our SEO Agency and SEO Services team are among the best, you can locate in the country.

More information about SEO visit: http://www.chooserank.com

Google Search Tricks and Tips

Tuesday, June 15th, 2010

Online Marketing Strategies

Tuesday, June 8th, 2010

Off Page Optimization guidelines

Thursday, April 8th, 2010

Today off page SEO technique that allows you to (a) secure a precise keyword in the SERPs as well as (b) promote keyword stemming naturally over time.

When you consider the ranking factors that influence a website on a page by page basis, search engines have to parse millions of pages to sift through the bag of words and assign relevance through an advanced grading system.

Based on the signals search engines deem significant from within the site and from other sites, they apply a grade, much like an “SEO score” or “optimization score” to pages that exhibit certain tendencies. Based on those tendencies they then determine where that page ranks in contention to other websites and pages contained in the index.

When a search query is conducted in a search engine search bar, the search engine puts its internal dynamo to work in a serious game of concentration to sift and sort through the index and match that search query to the most relevant document from an alarming number of online documents/pages.

The algorithms and binary sorting mechanism has to determine which website or web page has enough authority, relevance or combination of on page and off page SEO factors to cycle a competitors’ page to the side and elevate the page with the highest significance into the ranking results.

This happens every time a search is conducted, where the query retrieves a match from the index/ repository. So, what are some of the signals search engines use to assign a higher degree of relevance to those documents in the repository? The answer is co-occurrence and citation, hence the higher correlation your pages have within that context, the more significant they appear to the sorting mechanism/algorithm.

1)          Accessibility – Can Crawlers Access your Pages?

2)          Does the On Page and Off Page Optimization Reinforce Integrity?

3)          Consolidation – Is there a Clear Champion/Preferred Landing Page?

Search engine optimization is a collection of multiple layers and processes all united for a common goal. Depending on how coherent the layers are implemented as well as how you use indicators to aid search engines in categorizing your content in order of importance also determines just how reciprocal they are when it comes to assigning a higher relevance score / relevance signal to your pages.

1: Put your most excellent page promote – Help crawlers find your content with sitemaps or relevant internal links. Make sure your URL strings are not full of dynamically generated garbage and try to keep the naming conventions for your pages, the titles and descriptions as relevant and succinct as possible to impress the search engine spiders. They have a memory (at least the repository does) so, your first impression can typecast your page, so, better to have all of the right ingredients and recipes in place so you don’t have to go back and try to convince them later that it was not your original intent.

2: Create an relevance using a preferred landing page – Don’t try to make one page rank for everything, just create a specific page that would be the most relevant page a visitor should see for that keyword, then add a singular, plural and few synonyms to the page, title or meta description to augment relevance for that core phrase or keyword”.

Then, link to that page from subordinate/supporting pages to reinforce the path of least resistance for search engines to find it.

3: Help search engines find out the page – You do this by diversification of off page factors. For example, you can cement relevance from (1) using diverse array of IP addresses to build back links (links from other sites) and (2) diversify the anchor text that have your main shingle in the linked/anchor text that refer to your page.

Does the off page reputation augment or reinforce shingle variation or diffuse it? if you are trying to rank for the keyword SEO company for example, then you do not just want to have back links from other pages with the anchor text SEO company, you need to mix it up so you do not penalize your site.

10 Do’s and Don’ts to Avoid SEO Mistakes

Wednesday, March 24th, 2010

1. Do craft new content

Search engines are well known for penalizing a website for publishing duplicate content. As the stealing of content are growing and availability of checking tools such as Copyscape, marketers have become alert. Among all the search engines yahoo is considered to be the harshest with regards to this punishment. Add new content to your website which help you to penetrate visitor interest and also reliability with the search engines.

2. Do take Benefits of Google Analytics

2009 was the year when web analytics gained impetus. Google analytics came up with modern techniques and intelligence report features which revolutionized free analytical tools. Companies know that benefits of using web analytical tools to pull out their significant data. Execute Google analytics to analyze data and build a 2010 plan to increase traffic and rates of conversion.

3. Do Perform Competitive Intelligence

Before implementing the search engine optimization program on your website, go ahead and visit the competing websites at the top of major search engines.

Evaluate these type of questions.

A. How many websites are competing for the same keyword?

B. How old are the websites in top search engine results pages?

C. How many back links do the top ranking websites list?

D. What type of social media is used by the competing sites?
4. Don’t Link to Low Quality Websites

Link building is a very essential phase of search engine optimization. Search engines will reflect on the number of incoming links to a website as a signal of their popularity and give them priority rankings.many beginners however not realize that links from authoritative and quality websites are importantand they mistakenly link to a low quality website for higher ranking. The approach can effect the reliability of the website to go downward with search engines and in some cases the website may get prohibited.

5. Do Maintain a standardized URL Structure

It is very much essential to maintain the uniformity of your website, if your website is dynamic then you need to modify the URL structure of the Web pages this helps search bots understand which page it is indexing. Its very simple to maintain the URL structure in dynamic websites. Blogging platforms like Word press provide an option for permalinks. Customized dynamic websites can use URL rewrite in the .htaccess file for the same.

6. Do Include Long Tail Keywords

There are millions of websites that competing for short tail keywords, it can take more than six months to be ranked in the top 20 for a competitive keyword. Now the long tail key words come in practice. Long tail keywords are more particular and can contain the name of specific product, brand or city. The rate of conversion of long keywords better and best in comparison of short tail key words.Do include keywords in the title tags.

7. Do Target the Correct Keywords

Many optimizers even the experts of SEO are not able to choose the right keywords it’s a well known mistake that every optimizers do it. Selection of a right keywords can raise or decrease traffic to your SEO campaign. Marketers select that type of keywords which are illustrative , but the normal searcher does not think in those same keyword terms. A first-class keyword suggestion aid, for example the Google search-based keyword tool, will help you find keywords that are appropriate for your site.

8. Do Implement a Robots.txt File

The most vital reason for using a robots.txt file is to increase control over the data indexed by the search bots.Implement a Robots.txt file only when you want to prevent unwanted web pages from being indexed. A robots.txt file is always placed in the root folder of the website where the search bots can access it easily.

9    Don’t Use too Much JavaScript

Search bots are not designed to read and understand JavaScript code. If a website contains a few lines of text in the JavaScript code, chances are that searchbots will ignore the entire block of code along with the text. This is true in the case of JavaScript menus. Try to keep the use of JavaScript to a minimum. Alternatively, create an external JavaScript file if it is unavoidable.

10.  Don’t Use Flash for SEO

Flash websites are very eye-catching, but search engines cannot read or index this type of content. If it is impossible to avoid a Flash-centric website and you need search engines to index it, you will have to offer an html version too. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.

How to boost the Conversion Rate of Your Website

Tuesday, March 23rd, 2010

Conversion rate is the most imperative web metric in a profitable website. Conversions lead to sales, and sales leads to profits; this is why a good conversion rate is essential for long term business success. Yet this important web metric is often the hardest to figure out. SEO companies often ignore it, and leave it to the website owner to determine. This is not good, because SEO should not only be about increasing traffic from rankings; instead, a good SEO should also pay attention to the conversion rate.

Website owners often lack SEO and web marketing skills, and therefore find it hard to solve conversion-related problems. Even if the website has high traffic because of good rankings in organic search engines, a poor conversion rate alone can turn a good ranking/traffic success into a failure. How many SEO clients  complain of failing to achieve a reasonable ROI after an SEO campaign?

This tutorial aims to educate any website owners experiencing a problem with a low and unacceptable conversion rate. By following the techniques illustrated in this tutorial, any webmaster or web site owner can increase conversion rates without diving into highly technical details or spending thousands by hiring a consultant.

The conversion rate is defined as:

Conversion rate (measured in %) = Number of Successes / Total number of website unique visitors

The “number of successes” depends on the specific online enterprise. For an online bookstore, it may mean the number of books sold in a given month. For an e-commerce website selling movie downloads, it may mean the number of movie downloads the site experiences in the entire month.

You should define what constitutes a “success” for your website. By obviously and objectively defining a success, the conversion rate problem maybe easier to solve.

How much conversion is sufficient?

One of the most frequently asked questions is “How high of a conversion rate is considered OK?” The best answer is that your conversion rate should be high enough for your venture to stay profitable. It can only be 1% or 3%, or you may need a 20% conversion rate to be profitable.

Of course the higher the rate you actually achieve, the better, but a zero conversion rate is definitely not good. Think carefully about your conversion rate if you believe it is an issue, because it is often NOT the real problem. See this financial equation:

Total $ profit in month = Total sales in month – Total operating cost

Where:

Total sales in month = Total unique visitors x Conversion rate x Average dollars per sale

If you are believe that a low conversion rate causes you to have a low profit every month, it might not be the real problem. No matter how high your conversion rate, IF:

Your total number of unique visitors is extremely low, you might not get a profitable number of conversions. You might need to review your targeted keywords, or your website may lack the content to attract long tail traffic. Consider adding content on a periodic basis.

  • You are pricing your goods too low compared to what is considered profitable and competitive, you are going to have a problem making a profit. Consider looking at how your competitors price the item and decide on the most competitive pricing, not necessarily aiming for the bottom.

You have an extremely high operating cost, it’s going to eat into your profits. Consider looking at your expenses and double checking the real value before you spend money on something for your business. Is it really a good financial decision to go for dedicated hosting at the early stage of your business? Do you really need to spend money on a monthly office rental, or can you use your home? These basic questions are easier to solve than the real website conversion rate problem because these are non-technical questions which most website owners can handle, and the financial savings can increase the overall website profit.

What is Link Building?

Tuesday, March 9th, 2010

A concise link building explanation is: The procedure of establishing relevant, inbound links to your website which help your website get higher ranking on all major search engines and drive embattled traffic to your website.

Link Building Methods Types of Links

There are two main types of links and more than a few ways or methods that search engine optimizers and search engine experts use in order to produce links from other websites to the website being search engine expert optimized. It is always the goal of any link construction campaign to have an most favorable number of links point to their website, however the amount of links does not always equate to higher rankings.

The first type is give-and-take (reciprocal) links. These are links that point your website to another website in return; the other website has a link that points straightforwardly to your website. The next is one-way links. One way links are links that point from another website to your website, with no reciprocal links. One way links are given more importance in the search engines algorithm than reciprocal links.

One method for creating links to your website is directory submission and article submission. These are two different ways to get links to your website. The first method (directory submission) places a link of your website with a couple lines of descriptive text about your website, in a directory of other websites and businesses. The second method (article submission) places links of your website along with brief articles and press releases on article directories, blogs, and other discussion forums.

For more detail:  School website design

Matt Cutts Live: Caffeine Isn’t & Caffeine Not Related To Site Speed

Saturday, March 6th, 2010

“Caffeine is not live,” Matt Cutts told -

It still only running on one data center, Cutts said. “There’s nothing wrong.” Google is just making sure everything is good. It would roll out in the next weeks and months he said, and he made a personal guess that the next data center would be European.

Matt also said, Caffeine is “completely independent” of Google “looking at site speed as a signal.”

On the issue of site speed, Matt says you shouldn’t sweat it for SEO. Google is “always going to care first and foremost about quality,” he said. If everything else was the same for two sites, site speed could make the difference. But site speed is not something to stress about for SEO, he said. It’s far more important from a user point of view, Matt said.

Other highlights:

“Social isn’t going to replace SEO,” Matt said, it’s “just another quiver in the bow.” Social does mean ranking in the search engines is less important, though, if you can drive a lot of traffic from social sites.

And we can all rest easier for our reputations. Matt said: “SEO is not evil. SEO is not a crime. SEO is not bad.”

Seven layer in networking

Thursday, March 4th, 2010

1 Layer: Physical layer
The electrical and mechanical level layer through a network conveys the bit stream.
2 Layer: Data Link Layer
The MAC layer address, in preparation, and switching take place.
3 Layer: Network Layer
The data path is taking place in the layer data in the right direction right destination on outgoing transmission network CertTalk.com 39 + Study Guide and All rights reserved Copyright 2004 CertTalk.com broadcast to receive incoming packets sent at ). Network layer routing is forwarding. Dynamic or static IP addressing and routing take place this layer al.
4 Layer: Transport Layer
This layer is no end to end control and error – check. It ensures complete data transfer.
5 Layer: Session Layer
In this layer, coordination and negotiations ended, exchange and communication between applications at each end. This session is concerned with connections and coordination.
Layer 6: Presentation Layer
The incoming and outgoing layer converting other data from one presentation format. Sometimes called the syntax layer.
7 Layer: Application Layer
The service quality level, user authentication and identity privacy is considered, and any constraints on data syntax are identified.

Selection of Affiliate Marketing

Tuesday, February 23rd, 2010

Different varieties and types of affiliate marketing there depend on how we classify them. Affiliate marketing mainly classified into two categories: –

1) PPP (pay per performance)

2) PPC (Pay per Click)

1. Pay Per Performance (PPF)
PPP between merchants and affiliates of the most popular type is the most rewarding. Thus, for affiliate merchant pays only when a visitor buys something from the merchant’s website. PPP’s main advantage is that the actual sale of 20% to 15% of PPP affiliate marketing results within the Commission and E in 70-75% of products on commission goes sales. PPP can be classified two types: –

A) Pay Per Lead (PPL)

B Pay Per Sale (PPS)

Lead PPL (per payment)
Pay per Lead is the advanced version and a pay per sale mainly is used by insurance and finance companies. Whenever the affiliate’s merchant website visitor travel and business related to an application merchant’s website dealer paid to fill forms.

Sales PPS (per payment)
Associated with this type of merchant is a certain amount visitor when visiting dealer website and buys something gives. Affiliates are usually working on commission basis and pay for PPC affiliate programs are paying more than the amount.
2. Click PPC (per payment)
The most popular types of PPC affiliate marketing websites associated with the small one in the habit and is an easy way to earn money online. Thus the merchant pays its affiliates when a visitor to your website and also a certain amount even if the visitor has visited the website buying nothing is assigned to an affiliate.
For more information visit- http://www.chooserank.com/seocompany.php