“Caffeine is not live,” Matt Cutts told -

It still only running on one data center, Cutts said. “There’s nothing wrong.” Google is just making sure everything is good. It would roll out in the next weeks and months he said, and he made a personal guess that the next data center would be European.

Matt also said, Caffeine is “completely independent” of Google “looking at site speed as a signal.”

On the issue of site speed, Matt says you shouldn’t sweat it for SEO. Google is “always going to care first and foremost about quality,” he said. If everything else was the same for two sites, site speed could make the difference. But site speed is not something to stress about for SEO, he said. It’s far more important from a user point of view, Matt said.

Other highlights:

“Social isn’t going to replace SEO,” Matt said, it’s “just another quiver in the bow.” Social does mean ranking in the search engines is less important, though, if you can drive a lot of traffic from social sites.

And we can all rest easier for our reputations. Matt said: “SEO is not evil. SEO is not a crime. SEO is not bad.”

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